Company Production

WestJet has one service that they provide, and that is air travel. WestJet marketing seems aimed at adults who travel, likely ages 18-59. Since their marketing campaign stresses customer service and attractive rates, pretty much any Canadian who travels by plane would consider travelling with them.

In June of 2011, there were more empty seats on WestJet flights as travel prices reached a rate that the customers were unwilling to pay. As a result of this drop in demand, WestJet responded by lowering prices the following month. (Retrieved from http://www.theglobeandmail.com/globe-investor/air-canada-westjet-lowering-fares/article588961/ August 26, 2012).

WestJet’s stages of production for the service they provide, in the tertiary stage, involve selling tickets to customers, staffing airport staff and staff on the plane to check them through and convey them to their destination.

WestJet’s productivity is evident in their numbers. Aviation Week magazine just ranked WestJet 10th in the world for top performing airlines. “The magazine analyzed financial and operational data from 71 carriers worldwide, scoring them in five categories — liquidity, fuel cost management, financial health, earnings performance, and asset utilization. With 68.9 points out of a possible 100, WestJet was the second-highest rated North American airline, second only to Nevada-based Allegiant Air”.

 (Retrieved from http://www.calgaryherald.com/business/productiveconversations/Westjet+says+regional+fares+will+cheaper+than+Canada/6913881/story.html August 30, 2012)