Since WestJet is a Canadian company, it makes sense that its main competition is Air Canada. With regards to pricing, WestJet is coming in lower than Air Canada regionally, with prices 30 per cent lower than Air Canada’s for last-minute bookings. (Retrieved from http://www.calgaryherald.com/business/productiveconversations/Westjet+says+regional+fares+will+cheaper+than+Canada/6913881/story.html August 30, 2012).
With pricing lower than Air Canada’s, and most loyal WestJet customers raving about their customer service experiences, it’s no wonder that WestJet’s CEO stated that they are “closing the gap” with their competitor; “on pace to challenge Air Canada for the lead in domestic market share four years from now” (Retrieved from http://www.theglobeandmail.com/report-on-business/westjet-closing-gap-with-air-canada/article311800/ August 30,2012).
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